BOOK REVIEW: Brian, Dumaine (2021) Bezonomics. Connect. Spain

Abstract

There is a select group of companies that, at a global level, have enormous recognition. Within them, in the technology sector, we could mention, among others, Facebook -Meta-; Google; Microsoft; and Amazon. The latter in 2022 was the second company that had a higher brand level - only surpassed by Apple -. Its founder and first CEO, the popular Jeff Bezos, has been, for years, one of the richest men in the world, appearing on the Forbes list.