Colaboración y la crisis del covid-19 en la industria automotriz de México




El objetivo general de este estudio es explorar los efectos de las actividades de colaboración en el rendimiento empresarial en un contexto de la crisis económica generada la pandemia del coronavirus COVID-19, a través de los aportes teóricos de Medrano y Olarte-Pascual (2016), Hannah y Eisemhardt (2018), Cortez y Johnston (2020) y Crick y Crick (2020a). Asimismo, para dar respuesta al objetivo planteado se considero pertinente la utilización de la metodología cuantitativa mediante la aplicación de una encuesta telefónica a una muestra de 65 empresas de la industria automotriz de México, analizando la información mediante la técnica estadística Partial Least Squares Structural Equation Modelling. Los resultados obtenidos sugieren que la colaboración tiene efectos positivos significativos en el rendimiento empresarial de las empresas de la industria automotriz, aún en una crisis económica generada por la pandemia del COVID-19.


Los datos de descarga aún no están disponibles.


Aguirre, G.M.G., Oliveira, A.J.C. y Medina, C.L.M. (2023). Cambios fiscales y académicos que indujo el virus Covid-19 en Brasil y México. Retos de la Dirección, 17(1), 1-27.

Bag, S. (2014). Impact of sustainable supply chain management on organizational performance: Mediating effects of leadership. Indian Journal of Management Science, 4(3), 10-25l.

Bagozzi, Ri., Yi, Y. y Philipps, L. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(1), 421-458.

Belderbos, R., Carree, M. y Lokshin, B. (2004). Cooperative R&D and firm performance. Responsibility Policy, 33(10), 1477-1492.

Bengtsson, M. y Reza-Ullah, T. (2016). A systematic review of research on coopetition: Towards a multi-level understanding. Industrial Marketing Management, 57(8), 23-39.

Bengtsson, M., Reza-Ullah, T. y Vanyushyn, V. (2016). The coopetition paradox and tensions: The moderating role of coopetition capability. Industrial Marketing Management, 53(2), 19-30.

Bhattacharya, M., Sharma, A. y Patra, P. (2020). Development of epitope-based peptide vaccine against novel coronavirus 2019 (SARS-COV-2): Immunoinformatic Approach. Journal Medical Virology, 92(4), 618-63.

Bouncken, R., Fredrich, V., Ritala, P. y Kraus, S. (2018). Coopetition and new product development alliances: Advantages and tensions for incremental and radical innovation. British Journal of Management, 29(3), 391-410.

Chakraborty, C., Sharma, A., Bhattacharya, M., Sharma, G. y Lee, S. (2020). The 2019 novel coronavirus disease (COVID-19) pandemic: A zoonotic prospective. Asian Pacific Journal of Tropical Medical, 13(6), 242-246.

Chakraborty, C., Sharma, A., Sharma, G., Bhattacharya, M., Saha, R. y Lee, S. (2020). Extensive partnership, collaboration, and teamwork is required to stop the COVID-19 outbreak. Archives of Medical Research, 51(7), 728-730.

Chesbrough, H. (2020). To recover faster from COVID-19, open up: Managerial implications from an open innovation perspective. Industrial Marketing Management, 88(7), 410-413.

Chin, W. (2010). How to write up and report PLS analysis. En Esposito, Vinzi, Chin, Wynne, Henseler, Jörg y Wang, Huiwen (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, 655-690.

Cortez, R. y Johnston, W. (2020). The coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory. Industrial Marketing Management, 88(7), 125-135.

Crick, J. (2019). Moderators affecting the relationship between coopetition and company performance. Journal of Business & Industrial Marketing, 34(2), 518-531.

Crick, J. y Crick, D. (2019). Developing and validating a multi-dimensional measure of coopetition. Journal of Business & Industrial Marketing, 34(4), 665-689.

Crick, J. y Crick, D. (2020a). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88(2), 206-213.

Crick, J. y Crick, D. (2020b). The Yin and Yang nature of coopetition activities: Non-linear effects and the moderating role of competitive intensity for internationalized firms. International Marketing Review, 38(4), 690-716.

Crick, J., Crick, D. y Chaudhry, S. (2020). The dark-side of coopetition: It’s not what you say, but the way that you do it. Journal of Strategic Marketing, 30(1), 22-44.

Cui, V., Yang, H. y Vertinsky, I. (2018). Attacking your partners: Strategic alliances and competition between partners in product-markets. Strategic Management Journal, 39(12), 3116-3139.

Czakon, W. y Czernek, K. (2016). The role of trust-building mechanism in entering into network coopetition: The case of tourism networks in Poland. Industrial Marketing Management, 57(1), 64-74.

Czakon, W., Srivastava, M., Le Roy, F. y Gnyawali, D. (2020). Coopetition strategies: Critical issues and research directions. Long Range Planning, Article in Press.

Di Benedetto, A., Lindgreen, A., Storgaard, M. y Clarke, A. (2019). Editorial: How to collaborate really well with practitioners. Industrial Marketing Management, 82(1), 1-8.

Dijkstra, T. y Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly, 39(2), 297-316.

Do Valle, P. y Assaker, G. (2015). Using partial least squares structural equation modeling in tourism research: A review of past research and recommendations for future applications. Journal of Travel Research, 55(6), 695-708.

Drolet, A. y Morrison, D. (2001). Do we really need multiple-item measures in service research? Journal of Service Research, 3(1), 196-204.

Eurostat (2012). The Community Innovation Survey 2012. Accessed August 30 2020. Retrieved from:

Felzensztein, C., Stringer, C., Benson-Rea, M. y Freeman, S. (2014). International marketing strategies in industrial clusters: Insights from the southern hemisphere. Journal of Business Research, 67(5), 837-846.

Forza, C. (2016). Surveys. En Karlsson, Christer (Ed.), Research Methods for Operations Management. 2nd Ed. Routledge.

Gnyawali, D. y Charleton, T. (2018). Nuances in the interplay of competition and cooperation: Towards a theory of coopetition. Journal of Management, 44(7), 2511-2534. DOI:

Gnyawali, D., Madhavan, R., He, J. y Bengtsson, M. (2016). The competition-cooperation paradox in inter-firm relationships: A conceptual framework. Industrial Marketing Management, 5(1), 7-18.

Goodhue, D., Lewis, W. y Thompson, R. (2012). Does PLS have advantages for small sample size or non-normal data? MIS Quarterly, 36(1), 891-1001.

Hair, J., Hult, T., Ringle, C., Sarstedt, M., Castillo, J., Cepeda, G. y Roldán, J.L. (2019). Manual de Partial Least Squares PLS-SEM. 2nd Edition. OmniaScience.

Hair, J., Page, M. y Runsveld, N. (2016). Essentials of Business Research Methods. 4rd Ed. Routledge.

Hair, J., Ringle, C. y Sarstedt, M. (2011). PLS-SEM: Indeed, a silver bullet. Journal of Marketing Theory and Practice, 19(1), 139-151.

Hair, J., Sarstedt, M., Pieper, T. y Ringle, C. (2012). The use of partial least squares structural equation modeling in strategic management research: A review of past practices and recommendations for future applications. Long Range Planning, 45(1), 320-340.

Hannah, D. y Eisenhardt, K. (2018). How firm navigate cooperation and competition in nascent ecosystems. Strategic Management Journal, 39(12), 3163-3192.

Hayduk, L. y Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC Medical Research Methodology, 12(159), 1-12.

Henseler, J. Ringle, C. y Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, V 43(1), 115-135.

Henseler, J., Ringle, C. y Sarstedt, M. (2012). Using partial least squares path modeling in international advertising research: Basic concepts and recent issues. En Okasaki, Shintaro. (Ed.), Handbook of Research in international Advertising. London: Edward Elgar. 201-225.

Henseler, J., Ringle, C. y Sinkovics, R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20(1), 277-320.

Hoffmann, W., Lavie, D., Reuer, J. y Shiplov, A. (2018). The interplay of competition and cooperation. Strategic Management Journal, 39(12), 3033-3052.

Joo, H., Maskery, B. y Berro, A. (2019). Economic impact of the 2015 MERS outbreak on the Republic of Korea’s tourism-related industries. Health Security, 17(1), 100-108.

Kaufmann, D., Kraay, A. y Mastruzzi, M. (2010). The worldwide governancxe indicators: Methodology and analytical issues. Policy Research Working Paper 5430, The World Bank Development Research Goup Macroeconomics and Growth Team.

Lascaux, A.l. (2020). Coopetition and trust: What we know, where to go next. Industrial Marketing Management, 84(1), 2-18.

Lee, N. y Cadogan, J. (2013). Problems with formative and higher-order reflective variables. Journal of Business Research, 66(2), 242-247.

Lund-Pedersen, C. y Ritter, T. (2020). Preparing your business for a post-pandemic world. In Zook, C. and Allen, J. (Eds.), HBR’s 10 Must Reads on Managing in a Downturn. Boston, MA: Harvad Business Press.

Luo, X., Rindfleisch, A. y Tse, D. (2007). Working with rivals: The impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), 73-83.

McGrath, H., O’Toole, T. y Canning, L. (2019). Coopetition: A fundamental feature of entrepreneurial firms’ collaborative dynamics. Journal of Business & Industrial Marketing, 34(7), 1555-1569.

Medrano, N. y Olarte-Pascual, C. (2016). The effects of the crisis on marketing innovation: An application for Spain. Journal of Business & Industrial Marketing, 31(3), 404-417.

MSN (2020). Industries performing best and worse during the Coronavirus and how they’re responding.

Pangarkar, N. (2007). Survival during a crisis: Alliances by Singapore firms. British Journal of Management, 18(3), 209-223.

Pattinson, S., Nicholson, J. y Lindgreen, A. (2018). Emergent coopetition from a sense-making perspective: A multi-level analysis. Industrial Marketing Management, 68(1), 25-35.

Reza-Ullah, T., Bengtsson, M. y Kock, S. (2014). The coopetition paradox and tension in coopetition at multiple-levels. Industrial Marketing Management, 43(2), 189-198.

Richter, N., Sinkovics, R., Ringle, C. y Schlägel, C. (2016). A critical look at the use of SEM in international business research. International Marketing Review, 33(3), 376-404.

Rigdon, E. (2012). Rethinking partial least squares path modeling: In Praise of simple methods. Long Range Planning, 47(1), 341-358.

Ringle, C., Sarstedt, M. y Straub, D. (2012). A critical look at the use of PLS-SEM in MIS Quarterly. MIS Quarterly, 36(1), iii-xiv.

Ritala, P., Goinam, A. y Wegmann, A. (2014). Coopetition-based business models: The case of Industrial Marketing Management, 43(2), 236-249.

Ritter, T., Wilkinson, I. y Johnston, W. (2002). Measuring network competence: Some international evidence. Journal of Business & Industrial Marketing, 17(2/3), 119-138.

Rossier, J. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19(1), 305-335.

Sarstedt, M., Ringle, C., Henseler, J. y Hair, J. (2014). On the emancipation of PLS-SEM: A commentary of Rigdon (2012). Long Range Planning, 47(1), 154-160.

Sheth, J. (2020). Business of business is more than business: Managing during the Covid crisis. Industrial Marketing Management, 88(1), 261-264.

Shu, C., Jin, J. y Zhou, K. (2017). A contingent view of partner coopetition in international joint ventures. Journal of International Marketing, 25(3), 42-60.

Sierra-Bravo, R. (2005). Tesis Doctorales y Trabajos de Investigacin Científica. Thompson.

Velu, C. (2016). Evolutionary or revolutionary business model innovation though coopetition? The role of dominance in network markets. Industrial Marketing Management, 53(1), 124-135.

Wang, C., Horby, P., Hayden, F. y Gao, G. (2020). A novel coronavirus outbreak of global health concern. The Lancet, 395(2), 470-473.





Artículos de investigación

Cómo citar

Colaboración y la crisis del covid-19 en la industria automotriz de México. (2023). Telos: Revista De Estudios Interdisciplinarios En Ciencias Sociales, 25(2), 231-247.