Pasando de generación en generación: la empresa familiar latinoamericana es la Tierra de Tamara
DOI:
https://doi.org/10.36390/telos253.25Resumen
Este artículo indaga la historia de tres generaciones de emprendedores latinos –abuela, madre e hijo– con negocios familiares que flanquean ambos lados de la frontera entre Estados Unidos y México. A través de generaciones existe el efecto “La Tierra de Tamara”. Para eliminar la ambigüedad, las narrativas de estas empresas familiares cambiaron a través de generaciones, transformándose de historias de efectuación a historias de causalidad. La abuela que vive en México encarnó la efectividad al “caer en” sus oportunidades empresariales. Su historia es la de un emprendimiento necesario, porque otras oportunidades no estaban disponibles para ella. La historia de la hija exhibe una mezcla de planificación e improvisación. Aunque la hija tenía un deseo latente de emprender, esta oportunidad se covertiria en una opción viable para ganarse la vida que reflejaria sus intereses intelectuales. En la última serie de viñetas, encontramos al nieto emprendiendo el negocio para lograr su sueño. A lo largo de generaciones, los emprendedores pasan de ser personajes de una gran narrativa a convertirse en autores de su propia historia. Este artículo será de interés para los investigadores de empresas familiares, particularmente en el emprendimiento latinoamericano y latino, los estudiantes de emprendimiento y los estudiosos de la narración de historias.
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