Communication, management and their relationship with technology, social networks and politics

Abstract

This study focuses on the importance of communication in all processes that drive organizations. Methodologically, the research is documentary under the qualitative paradigm, using observation as a data collection technique, conducting a bibliographic documentary review in four central areas related to communication, technology, social networks, and politics. The qualitative method was selected because it allows for the collection of information on the research topic, generating new knowledge as a result of the collection, organization, or analysis of the information obtained. First, a systematic bibliographic search was conducted in Google Scholar, Scielo, Redalyc, and Dialnet, limited to English and Spanish, using the following terms as descriptors: communication, technology, networks, social, politics, accompanied by different authors. It is concluded that adequate communication can have a positive or negative impact on social processes, as it is a fundamental soft skill, often underestimated, which conditions other subsequent processes. Finally, leaders in organizations must work hard on this skill, since written communication, as well as body language, are forms of nonverbal communication capable of transmitting a powerful message to our audience, as strong and precise as any other form of expression. Therefore, taking all these factors into account is essential to effectively convey our message to our recipients and, based on their understanding, be able to obtain an appropriate response to the stimulus received.