CHARISMATIC LEADERSHIP TO BOOST HUMAN POTENTIAL IN 21ST CENTURY ORGANIZATIONS

Abstract

This article aims to analyze charismatic leadership to boost human potential in 21st
century organizations. Concepts and analyses of leadership, charisma, human 
potential, and other aspects related to the topic are presented through a review of 
traditional theories and contemporary approaches. To this end, the charismatic 
leadership present in organizations is investigated, while also considering its influence 
on human potential. Methodologically, the research is theoretical and documentary, 
with a bibliographic design. Authors such as Alcázar (2020), Goleman (2014), Lussier 
and Achúa (2014), Manzanilla (2024), among others, are consulted to characterize 
the most representative aspects of the subject under study. Among the most notable 
findings is the trend at the organizational level related to the need for more 
empowered and competitively oriented leaders, with a transformative vision, 
promoters of trust, with capacity and skills, and a favorable attitude towards 
interpersonal relationships. Innovative, empathetic leaders establish flexible 
strategies that enable the achievement of organizational goals. As a result of this 
article's reflection, the analysis provides insight into the organizational value of this 
type of charismatic leadership and its influence on fostering the human potential 
managed by organizations in the present century.