INNOVATION IN THE ZULIANA PLASTIC INDUSTRY. SUSTAINABLE PROSPECTS FOR 2030

Abstract

For this research, the main objective was to review the context of the plastics industry worldwide, extrapolating realities to the plastics industry in Venezuela in terms of innovation and the future of the world market. For this purpose, the publications of the main plastic media in the world, in Latin America and in the region were reviewed, as well as articles and books in reference to innovation within the context of the plastics industry and organizations in general. Methodologically it is classified as a documentary investigation. It was concluded in the relevance of innovation to face the challenges in the plastics industry in Venezuela, where companies face low productivity due to the low use of installed capacity, flight of talents, difficult or no access to financing to update the park. Technological in order to improve the efficiency of processes and remain competitive, among other challenges that make the industry not keep pace with the world market.